It’s excitingly close to the big day now, with just over a month to go. And so, we imagine you’re already prepared for this busy time and if not, are in full planning mode as we speak, because there’s an awful lot to think of, from menus and decoration to restaurant furniture and marketing. So read on to find out what can you do, even now, to make your venue stand out this season and pull the customers in by the sleigh-load.
With so much competition within the hospitality industry and the offerings getting bigger and better each year, it’s important not to get left behind. Ideally you would have started planning around the August/September time, but we’re hoping to provide you with some tips to show how you still have time to make the most out of the holiday season now.
Try something different
What do you have to offer your customers? What will make you stand out from the crowd? It may be something as simple as your Christmas menu, festive entertainment or even some special packages. All we’d recommend is, to come up with something different and even perhaps slightly out of the ordinary.
Hotels, pubs and restaurants need to be thinking about target customer, including, families, couples and businesses wanting to organise their well-earned Christmas parties. Try and inject some excitement into the typical offering and consider how you can engage your customers with your venue.
There’s little point putting on fantastic festive events if you don’t shout about them. No matter how big or small your venue, marketing and advertising your business, doesn’t need to cost an arm and a leg.
If you have an email database, you can start getting the word out in advance and offer your email recipients some kind of VIP experience or offer for attending. It’s a great way to create a buzz around your event. Team email marketing with social media on all of your usual platforms and use print marketing such as flyers in support. You may even be able to get your local press to cover your events and gain some ever valuable PR. And of course, make sure you don’t forget your own website.
Think about your audience, what they’d like to hear and how you think they will interact. This will have an impact on what you say and how you say it.
Planning your dishes early should enable you to negotiate discounts with suppliers and passing those discounts onto your customers, giving them an extra incentive to book. Creating a set menu (including vegetarian and even vegan options) will allow you to appeal to everyone. It’s also worth featuring special offers on drinks for those customers who are eating, for example a complementary glass of bubbles or mulled wine for every customer (or an orange juice for the littlies!).
This year, UK Christmas spending is set to reach a staggering £77.5 billion! But, does your venue have the right furniture to make the most out of this busy period? We've got some statistics for you which may make you re-think your restaurant furniture needs:
Could you fit in 4 more tables with 4 chairs at each = 16 people
With an average of 4 sittings per day 16 x 4= 64 sittings per day
If each sitting is worth £25 = £1,600
x 31 days in December = £49,600 increase in revenue!!
It is expected that 20% of UK residents will dine out on Christmas day
Do you have the correct tables and seating to cater for parties of up to 20 people?
If your venue could sit 60 people on Christmas day
With an average of 3 sittings
At an average of £30 per person for a 3 course set meal
This amounts to a colossal £5400 increase in revenue!!
Are your waiting times and queues too long?
Is it because you simply don’t have enough chairs per table?
If each chair is worth £25 per sitting
And you’re turning away 30 customers per day over the 4 week Christmas period
This amounts to a staggering £23 250 increase in revenue!!
There’s still time to make the most of the festive period, Yes, most people, if they’re anything like me, have commenced their Christmas shopping. However, Christmas parties and suchlike are by no means in full swing yet and your customers and potential customers may still be looking for somewhere to book and that’s not even taking into account passing trade.
We can’t help you with all of the above, but what we can help you with is your restaurant furniture and any contract furniture requirements. Make sure you’re dining out on your potential customers this year. We hold most items in stock and these are all ready for next day delivery. Contact us now on 01452 336520 or email firstname.lastname@example.org